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As the year 2015 comes closer to the end, search marketers should already be planning their SEO and online marketing strategies for the coming year. Following information from the past and trends predicted for the future, the following techniques will be useful for SEO in 2016, and perhaps even after. Resource allocation towards mobile SEO The journey toward mobile responsiveness finally culminated this year with Google’s release of its mobile-friendly algorithm. For a long time, there has been a steady… Read More »3 Important Techniques to Inform SEO Strategy in 2016

SEO is a continuously changing and evolving field. This is because there are many factors that contribute to the efficacy of any one strategy: the target market demography and preferences, search engine algorithm changes, the product or service being offered, among others. Most of these variables are constantly changing, which means that techniques from yesteryear may not see as much success today. Apart from the explosion of mobile search and mobile internet access, the following are two more predictions that… Read More »Two predictions that will drive SEO in 2016

Digital marketing is about constant analysis and adapting to changing metrics. Nowhere is this truer than about your website’s landing pages. Creating an effective landing page is only the beginning; much of the work begins once the metrics start flowing in and you need to split test, tweak and track different individual elements on the page. Split testing and optimization are instrumental if continued efficiency will be maintained for all your pages, but it’s even more important on your landing… Read More »3 Techniques to Raise Your Landing Page Conversion Rates Instantly

Search engine optimization is by far one of the most important and effective digital marketing approaches there are today. For online marketers who are looking to stay at the top of their niches, it’s important to know what the future holds and make relevant adjustments to the SEO campaigns long before the rest of the world catches on. The peril of using outdated methods As an SEO, there are many dangers associated with using obsolete or outdated techniques. For starters,… Read More »Changing your SEO strategy according to the demands of the future