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3 Important Techniques to Inform SEO Strategy in 2016

3 Important Techniques to Inform SEO Strategy in 2016

As the year 2015 comes closer to the end, search marketers should already be planning their SEO and online marketing strategies for the coming year. Following information from the past and trends predicted for the future, the following techniques will be useful for SEO in 2016, and perhaps even afte

Two predictions that will drive SEO in 2016

Two predictions that will drive SEO in 2016

SEO is a continuously changing and evolving field. This is because there are many factors that contribute to the efficacy of any one strategy: the target market demography and preferences, search engine algorithm changes, the product or service being offered, among others. Most of these variables ar

3 Techniques to Raise Your Landing Page Conversion Rates Instantly

3 Techniques to Raise Your Landing Page Conversion Rates Instantly

Digital marketing is about constant analysis and adapting to changing metrics. Nowhere is this truer than about your website’s landing pages. Creating an effective landing page is only the beginning; much of the work begins once the metrics start flowing in and you need to split test, tweak and tr

Changing your SEO strategy according to the demands of the future

Changing your SEO strategy according to the demands of the future

Search engine optimization is by far one of the most important and effective digital marketing approaches there are today. For online marketers who are looking to stay at the top of their niches, it’s important to know what the future holds and make relevant adjustments to the SEO campaigns long b

2 Best SEO Techniques for 2016 and Beyond

2 Best SEO Techniques for 2016 and Beyond

It is no secret that SEO efforts are pivotal to improving search rankings and hence a site’s organic traffic. The last few years have seen a consistent evolution in the profiles, trends, preferences and demographics of most target markets, which in turn brought the need for accompanying changes in